Preethi Nair - Course Admin

Clarify the organisation’s “why now” story: the burning platform, desired future, and values. Participants map stakeholder hopes/fears and draft a one-page Change Narrative

Translate strategy into narrative arcs people can follow: protagonists, antagonists (constraints), milestones, and moments of meaning. Create a narrative storyboard that aligns initiatives to the Change Narrative.

Hands-on storycraft for leaders: scene, stakes, specificity, and “data-to-story” techniques. Practice high-impact talks and town-hall scripts; build a reusable story bank

Operationalise story: rituals, symbols, onboarding narratives, customer win/loss stories, and peer “story circles.” Design lightweight processes to capture and circulate frontline stories to shape culture

Story-listening and measurement: narrative pulse checks, sentiment themes, behaviour signals, and a simple “narrative scorecard.” Plan 90-day experiments and governance for ongoing story stewardship.